Blog Entry 13

 

Mom, Dad, Buy the Broccoli

The passage from The New York Times “Mom, Dad, Buy the Broccoli” on December 2006, explain how the 10 food and beverage manufactures come up with a group call The Children’s Food and Beverage Advertising Initiative, by enforcing their own individual guidelines, such as putting cartoon characters on their products to fool children into eating unhealthy foods.
That effort will just benefit to the big junk food and beverages manufactures like Coca Cola, Pepsi, McDonald's’, etc. But for the children under twelve and other consumers will end up in obesity and other illness like diabetes.
Such guide lines promises cut in half the advertise especially where children attend more like schools and playgrounds movie theaters, unfortunately, not yet come true because unlike as are more focused on attracting consumers especially children under twelve years, and that I personally see, for example in cases of popcorn at the movie theaters still have the flashy cartoons of the film that is fashionable.
Lately there has been growth of obesity and diabetes in North America as well as the growth of junk food, and the other hand advertised almost no healthy products and lifestyles of such products like vegetables and Activities outdoors, because not only eating healthy food will help in the fight against obesity and diabetes, but also the good habit of having a daily exercise routine.

In my personal experience I have observed that nutrition in children depends a lot on education in this field with their parents, as children always follow what parents do and this also includes food, is so that if parents tend to eat healthy and prepare their food, so their children can learn the same and also to differentiate food and who will be more familiar with them, so will not occur what happened in an experiment done by "Jamie Oliver's TV show food Revolution in which children were tested to see if they knew the names and seemed as some vegetables, as a result they found that children were unaware of or does know the names of vegetables shown in the experiment.

In conclusion no matter what emphasis to put the food manufacturers to comply with the guide lines and regulations, if children do not have a good education and healthy nutrition followed a daily exercise routine taught by their parents to avoid these diseases.